Thursday, September 20, 2007
IAB Lead Generation Best Practices
IAB Lead Generation Best Practices
Released August 15, 2007
These Best Practices have two main considerations:
"1. SECURITY – All lead generation data should be transferred and received in an encrypted format
2. COMMON FORMAT AND SETUP – All lead generation data should be transferred in a common format via common, secure Internet technologies."
I could not have done a better job writing this standard myself. Seriously, "secured Internet technologies" sounds very similar to my product line, Internet Secured Application Technology or ISAT. Which, by the way, is secured by design. All ISAT sites, banners, components are secured and have been since we developed the platform in 2002.
http://www.iab.net/standards/lead_generation.asp
Thank you IAB.
Released August 15, 2007
These Best Practices have two main considerations:
"1. SECURITY – All lead generation data should be transferred and received in an encrypted format
2. COMMON FORMAT AND SETUP – All lead generation data should be transferred in a common format via common, secure Internet technologies."
I could not have done a better job writing this standard myself. Seriously, "secured Internet technologies" sounds very similar to my product line, Internet Secured Application Technology or ISAT. Which, by the way, is secured by design. All ISAT sites, banners, components are secured and have been since we developed the platform in 2002.
http://www.iab.net/standards/lead_generation.asp
Thank you IAB.
Labels: advertising 2.0, Internet Secured Application Technology, ISAT, online advertising, Online Marketing, Performance Communications Group
