Thursday, June 14, 2007
Scott Madlener of PCG on ISAT and the Future of Marketing
As heard on the Jenerous Podcast, hosted by Eric Mattson.
http://www.jenerous.com/2007/06/14/scott-madlener-of-performance-communications-group-on-the-future-of-marketing
I love new technologies as much as the next marketer but only if they improve the customer experience.
Recently, I chatted with Scott Madlener of the Performance Communications Group about their new ISAT technology. (It stands for Internet Secured Application Technology).
ISAT seems to have innovated on basic website technology and improved the customer experience at the same time by using an integrated approach. Perhaps it’s not applicable in every instance but still worth exploring.
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http://www.jenerous.com/2007/06/14/scott-madlener-of-performance-communications-group-on-the-future-of-marketing
I love new technologies as much as the next marketer but only if they improve the customer experience.
Recently, I chatted with Scott Madlener of the Performance Communications Group about their new ISAT technology. (It stands for Internet Secured Application Technology).
ISAT seems to have innovated on basic website technology and improved the customer experience at the same time by using an integrated approach. Perhaps it’s not applicable in every instance but still worth exploring.
Subscribe via RSS Subscribe via iTunes Subscribe via podcatcherLabels: Entrepreneurship, ISAT, Online Marketing, PCG, Podcasts, Scott Madlener, User Experience, video
