Monday, September 25, 2006
Is 2.0 really just a 1.0?
I've seen two emails today regarding the 2.0 status of the industries affected by the Internet: Sales 2.0 and Communications 2.0 (which was really about PR 2.0). Being as this blog is titled Advertising 2.0, are we starting to see the downturn of 2.0 status through media saturation or the beginning of a broader acceptance that things are now different.
Clearly, Web 2.0 was an off-shoot of the first wave of the Internet. A build-up and a collapse. Advertising 2.0 has also gone through an dramatic up-down-up swing. I don't think many other industries can really say they had a 1.0 in terms of the Internet. At least not to the point that their respective 1.0 time periods (assumably around the year 2000) had dramatic down turns. So, are the representatives from these industries just jumping on a bandwagon?
Or, are the representatives incorporating Web 2.0 features into their industries. I'd like to think the latter is true. If so, then we can expect a broader acceptance of the Web and hopefully online advertising into more business practices. That would be a good thing.
Time will tell, but I'd like to hear your comments on the subject.
Clearly, Web 2.0 was an off-shoot of the first wave of the Internet. A build-up and a collapse. Advertising 2.0 has also gone through an dramatic up-down-up swing. I don't think many other industries can really say they had a 1.0 in terms of the Internet. At least not to the point that their respective 1.0 time periods (assumably around the year 2000) had dramatic down turns. So, are the representatives from these industries just jumping on a bandwagon?
Or, are the representatives incorporating Web 2.0 features into their industries. I'd like to think the latter is true. If so, then we can expect a broader acceptance of the Web and hopefully online advertising into more business practices. That would be a good thing.
Time will tell, but I'd like to hear your comments on the subject.
