Wednesday, August 16, 2006
In the beginning...
To begin, I have a vested interest in online advertising and I make a living by selling advertising solutions.
That being said, my first web site client in 1994 was Miller Brewing. In 1995, I purchased the keyword "Beer" on Yahoo which would then display a banner before the search results. The advertising buy was exclusive and for a flat monthly rate of $1,000. That was a long time ago and since then, clients and the industry have battled for a better advertising model.
After the Internet crash I sat with my team to explore what the future of the web and online advertising might become. I started writing a white paper titled Advertising 2.0 back in 2001 and have continued to evolve the concepts. So, as today is as good as any day to begin blogging, here we are.
