Advertising 2.0

Another View of Advertising 2.0

I've recently done a search for others talking about Advertising 2.0 and found another point of view is one of social interaction. This definition of Advertising 2.0 would concentrate on the publisher-viewer relationship. Where the brand plays second fiddle to User Generated or User Enhancing experience.

And as fate would have it, a perfect example of social engagement advertising is found here:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=46951&Nid=22631&p=313505

So, in my proposition from yesterday, the advertiser is responsible for taking the lead in providing a personal viewer experience. While the social side of Advertising 2.0 would suggest that the advertiser provides the canvas, but the viewer is responsible for taking the lead in providing their own experience. In both cases, we are talking about a user envolved, personal experience, the difference lies in how that experience is initiated.