Advertising 2.0

Advertising 2.0 Model

1. The Marketing Partner designs a Direct Branding ISAT campaign integrated with the advertiser's eBusiness platform.

2. The ad serving network is provided with interactive code, which is delivered on the publisher's site based on the media network targeting.

3. The code executed for the viewer at run-time.

4. The advertiser's eBusiness platform presents content to the viewer based on the relationship between the viewer and the advertiser.

5. The viewer and advertiser engage in a 1:1 relationship while never leaving the publisher's site.

6. 100% of the viewers are presented with the advertiser's desired action, which is transacted directly within the ISAT Banner.