Monday, March 31, 2008
LandAuction.com Video and Secured Data Capture Leaderboard
LandAuction.com, working with Builder's Homesite, Inc, a Performance Communications Group publishing partner, requested an Advertising 2.0 banner with both video and secured data capture. PCG created the banner below also known as a 'banner widget.'
This banner empowers the viewer to act on this messaging without having to link away from the site they are on. As part of PCG's Advertising 2.0, LifeStyle Computing Philosophy, this LandAuction.com banner provides a secured data entry form as well as an ISAT Call Now component using VoIP to prompt the LandAuction.com call center to call the viewer's phone.
This banner empowers the viewer to act on this messaging without having to link away from the site they are on. As part of PCG's Advertising 2.0, LifeStyle Computing Philosophy, this LandAuction.com banner provides a secured data entry form as well as an ISAT Call Now component using VoIP to prompt the LandAuction.com call center to call the viewer's phone.
Labels: advertising 2.0, banners, Chicago, email 2.0, Internet Secured Application Technology, ISAT, Marketing, multimedia, online advertising, PCG, Performance Communications Group, Podcasts, video
Monday, March 24, 2008
Restaurant.com uses ISAT Lead Generation Application
Restaurant.com hired PCG to create an email based lead generation application. PCG also provided video production and email blasting services.
Labels: advertising 2.0, banners, Chicago, email 2.0, Internet Secured Application Technology, ISAT, Marketing, multimedia, online advertising, PCG, Performance Communications Group, Podcasts, video
Monday, March 10, 2008
Case Study: FTD Provides Members with Online Billing Services
Situation:
FTD Inc. is a membership organization of roughly 20,000 florists and floral shops. Everything a florist needs from floral inventory and holiday specials to design consulting, point of sale systems and integration with the international ordering network, the Mercury Network as branded by the iconic Mercury Man, are provided through FTD membership.
Every month FTD needs to present each member with Clearing House Statements that present their network expense summaries of the business conducted for that month. Traditionally, these statements would be manually processed and mailed at great cost and lose of timeliness.
Solution:
Performance Communications Group, back in 1998, presented a dynamic printing solution, which would bundle multiple data files and mass print these individual Clearing House Statements. The statements would then be mailed to members systematically, saving both time and money.
In 2002, PCG presented a secured electronic process that would also deliver these statements electronically through an FTD member portal.
Results:
The move to electronic statements has established a new level of cost savings through the reduction of archiving, integration of an online payments collection engine and other new electronic member benefits.
FTD has saved significant money with increased year over year adoption of the electronic statement system by their members. So much so, that even the FTD customer service representatives use the online payment system when members call-in their credit card payments.
As a bonus, legal issues between members and FTD have been reduced in both frequency and cost. Coincidentally, this was the time when the Sarbane-Oxley laws were passed, which mandated new methods of financial compliance. PCG's solution solved these legal issues as well.
FTD Inc. is a membership organization of roughly 20,000 florists and floral shops. Everything a florist needs from floral inventory and holiday specials to design consulting, point of sale systems and integration with the international ordering network, the Mercury Network as branded by the iconic Mercury Man, are provided through FTD membership.
Every month FTD needs to present each member with Clearing House Statements that present their network expense summaries of the business conducted for that month. Traditionally, these statements would be manually processed and mailed at great cost and lose of timeliness.
Solution:
Performance Communications Group, back in 1998, presented a dynamic printing solution, which would bundle multiple data files and mass print these individual Clearing House Statements. The statements would then be mailed to members systematically, saving both time and money.
In 2002, PCG presented a secured electronic process that would also deliver these statements electronically through an FTD member portal.
Results:
The move to electronic statements has established a new level of cost savings through the reduction of archiving, integration of an online payments collection engine and other new electronic member benefits.
FTD has saved significant money with increased year over year adoption of the electronic statement system by their members. So much so, that even the FTD customer service representatives use the online payment system when members call-in their credit card payments.
As a bonus, legal issues between members and FTD have been reduced in both frequency and cost. Coincidentally, this was the time when the Sarbane-Oxley laws were passed, which mandated new methods of financial compliance. PCG's solution solved these legal issues as well.
Labels: advertising 2.0, banners, Chicago, email 2.0, Internet Secured Application Technology, ISAT, Marketing, multimedia, online advertising, PCG, Performance Communications Group, Podcasts, video
